Top 12 Best Japanese Shampoos: Reviews & Guide

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Without Shampoo, what would have happened to our hair?

High-end products and salon visits can make your hair look amazing. But it is time-consuming and expensive to visit salons.

You can get amazing-looking hair at home and it all starts with shampoo in the shower.

If you are looking for the best hair, go for Asian shampoos. Japanese beauty products have become a craze nowadays. Many people swear by the effectiveness of these Japanese shampoos.

Japanese shampoos are excellent. However, there are only a few of these shampoos that have English information on the packs, so you may not be able to know exactly what you’re buying.

We have compiled a list of the best Japanese shampoos for all hair types.

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    Our Top Picks for the Best Japanese Shampoos

    1. Shiseido Super Mild Hair Care Shampoo + Conditioner

    Our Pick

    The Shiseido Super Mild hair care is one of the most loved Japanese shampoos. Its mild formula will leave your hair healthy, hydrated, and without tangles.

    It restores your hair’s natural shine and smoothness. It also contains double-super moist vitamin E, which protects hair strands from dryness and friction. It helps reduce dandruff and restores your hair’s natural health.

    This Japanese shampoo also contains Protection AMT, which prevents hair nutrients from escaping during washing. The conditioner locks in the essential nutrients by using a cuticle protector and creamy lather.

    This shampoo is mildly scented, so it’s suitable for people who don’t like strong scents.

    Related Article – Shiseido Super Mild Hair Care Set Detail Review


    • Super Mild Shampoo for Normal Hair
    • Restores healthy, hydrated hair
    • Reduces dandruff and dryness of the scalp
    • Conditions with cuticle protector + creamy lather
    • Leaves hair smooth and tangle-free
    • Restores natural shine
    • Locks in essential nutrients


    • Some people don’t like its smell

    2. NatureLab Tokyo Perfect Repair Shampoo + Conditioner

    Made With Botanical Ingredients

    The Perfect Repair Duo by NatureLab Tokyo is a bestseller and Amazon’s Choice. It is perfect for colored hair as well as virgin hair. It protects and strengthens weak hair.

    This Japanese shampoo is infused with Smart Keratin, which provides extra protection and strength to the deepest layers of your hair. The stem cells derived from the bamboo plant help extend your hair’s life span and strengthen your hair from the inside.

    The shampoo and conditioner also contain prickly-pear oil and organic argan oil that help protect hair from environmental damage and pollution. They also shield hair from harmful UV rays, free-radical damage, and restore hair to its natural beauty.

    This shampoo and conditioner is free from mineral oil, gluten and parabens. NatureLab provides effortless hair care with its botanical ingredients!


    • No Mineral Oil
    • Paraben Free
    • Gluten Free
    • Contains botanical ingredients
    • Fully protects your hair from environmental damage and pollution.
    • Shields your hair from UV rays, which can cause damage.
    • Gives a healthy sheen to dull locks.
    • Nourishes damaged hair for stronger less breakable strands
    • Cruelty free


    • Not for Color treated Hair

    3. ICHIKAMI Smooth and Sleek Shampoo + conditioner

    No Silicone Formula

    It is Amazon’s Choice for Japanese Shampoo. It prevents hair breakage and nourishes them with natural oils to maintain a healthy look. This shampoo contains natural ingredients such as rice bran extracts and japonica seed oil.

    This Japanese shampoo contains a mild foam that helps to repair friction damage and gives hair a soft, silky look. This shampoo does not contain silicone so it will not damage your hair. The conditioner on the other hand contains natural oils that will make hair smoother and softer.

    Related : New Ichikami Smooth and Sleek Shampoo and Conditioner Detail Review


    • Reduces hair breakage
    • Deeply nourishes your locks with natural oils to maintain a healthy look
    • Contains rice extracts and Japonica Seed Oil for moisture, shine, and silkiness
    • Keeps you looking great without having to worry about damaging chemicals in the formula
    • No silicone formula


    • Some people don’t like its smell

    4. Tsubaki Premium Hair Care Kit - Shampoo + Conditioner

    With Tsubaki Oil

    Dry hair can be extremely frustrating. Not only is it difficult to style, but it also tends to look dull and lifeless. 

    We all know that a healthy head of hair is important for our self-esteem, but sometimes we don’t take the time or money necessary to keep our locks looking fresh and shiny. 

    This premium shampoo will leave your hair feeling soft and silky while making your scalp feel refreshed.

    The formula contains Tsubaki oil which has been used in Japan since ancient times as an ingredient for skin care products due to its high moisturizing properties.

    It’s packed with oleic acids that are compatible with human sebum, helping you achieve smoothness without any greasiness or heaviness on your locks! You’ll love how this Japanese shampoo leaves your hair shiny, bouncy and manageable! No more frizzy hair!


    • Suitable for all hair types
    • Leaves your scalp feeling fresh and cleansed
    • Moisturizes without any greasiness or heaviness on the hair
    • Keeps curls bouncy and shiny
    • Protects against UV rays, heat, and humidity


    • Nothing

    5. Lebel Cosmetics Natural Hair Seaweed shampoo

    Made with natural Ingredients

    Natural ingredients are the best choice for hair care. The natural hair seaweed shampoo by Lebel Cosmetics is a natural and effective solution for all hair types. This shampoo uses seaweed extracts, which contain many vitamins and minerals that nourish and moisturize hair.

    This shampoo contains an acidic soap surfactant base made from wheat and egg. It helps strengthen hair and remove dirt and toxins from the scalp. This shampoo has an SPF 15, which protects your hair from harmful UV rays.

    Its mild and gentle formulation makes it easy to use. This shampoo is safe to use every day and protects against environmental damage.


    • Protects hair from UV rays
    • Removes toxins from scalp
    • Made with natural ingredients
    • Works best on all hair types
    • Gentle formula can be used everyday


    • Not for sensitive skin

    6. Komenuka Bijin Moisturizing Hair Shampoo + Conditioner

    With Concentrated Natural Antioxidants

    The Komenuka Bijin shampoo and conditioner set is a popular hair product. Now, it has a new package with a new formula that moisturizes and strengthens hair. This shampoo and conditioner has been dubbed the “Best Beauty Buy” by In Style magazine. It is also a favorite among celebrities such as Liv Tyler and Lee Curtis.

    This Japanese shampoo is made with concentrated natural antioxidants that are present in rice bran and seaweed extracts. They help to reduce hair loss and improve shine, texture, and strength. It deep cleans hair without stripping its nutrients and contents.

    Conditioner, on the contrary, includes rice bran and other natural and pure ingredients to moisturize, strengthen, and stimulate new hair growth. The conditioner also has a lot of ginseng, collagen, and other natural ingredients that help to protect moisture and create healthy new follicles. Sea minerals can also give your hair shine and strength, which can be visible in as little as 2 weeks.

    Komenka Bijin Shampoo and Conditioner Set is recommended for normal hair types, including fine, dry, oily, and normal hair. It is also safe for color-treated hair as it helps to maintain vibrant colors. It is also free from parabens and sulfates, making it safe for anyone with sensitive skin as well.


    • Helps reducing hair loss
    • Strengthens and moisturizes hair
    • Pampering formula for the best hair quality
    • Increases elasticity for healthier, longer strands
    • Helps protect you from UV rays in the summer


    • Some people don’t like its smell
    • Bit costly

    7. Kunoma Horse Oil Shampoo

    With Seaweed Extract

    The Kunoma Shampoo is a unique shampoo that comes from Japan. It contains a strange ingredient called horse oil. This oil is very similar to human sebum and is thought to make hair silkier and smoother. It is especially suitable for people with thin hair. This ingredient is used in Japan’s north to treat rough skin, wounds, and damaged hair.

    Shampoo makes hair less knotty and tangled. Horse oil is highly absorbent, so it will keep your scalp moisturized longer.

    Horse oil can penetrate deep into the scalp to encourage blood circulation, which is crucial for hair growth. The shampoo contains Tsubaki oil as well as seaweed extract, which are additional ingredients to promote soft and silky hair. You won’t have any problems with clogged pores or damage to your hair over the long term because there is no silicon in this shampoo.


    • Gives your hair a boost of smoothness
    • Helps make your hair more manageable and easier to style
    • Contains an ingredient that strengthens, protects, and moisturizes the skin on your scalp
    • Say no to tangles with this natural shampoo
    • Tsubaki oil and seaweed extract help promote healthy hair growth


    • Not for people with seborrheic dermatitis or Psoriasis

    8. Ichikami Airy & Silky Hair Shampoo and Conditioner Set

    With Premium Japanese Botanical Extracts

    Too many shampoos and conditioners out there are full of chemicals that can strip your hair, leaving it dry and damaged. 

    Ichikami Airy & Silky is a sulfate-free shampoo that comes with Premium Japanese Botanical Extracts to nourish the hair while also making it easier to style. The result? Hair that’s soft, smooth, shiny, and manageable. Say bye to frizzy hair.

    This shampoo doesn’t just cleanse the scalp but also moisturizes as you shower so you don’t have to worry about using extra products after washing your hair.

    It’s gentle enough for daily use so even if you’re trying to grow your natural locks or color-treated strands they’ll stay healthy no matter how often you wash them! Plus the formula is silicone-free.


    • Synthetic fragrance-free formula
    • Gentle enough for daily use, but strong enough to keep your hair healthy
    • Great ingredients like Premium Japanese Botanical Extracts make your hair healthier and easier to style
    • It’s sulfate-free so it doesn’t strip the scalp of its natural moisture


    • Bit expensive

    9. Kumano fat horse oil shampoo and conditioner

    Made With High-Quality Ingredients

    Shampoo and conditioner are an important part of every woman’s beauty routine. But finding the right one can be a hassle.

    Most shampoos leave your hair feeling dry, brittle, or greasy after rinsing out. This is because most commercial shampoos contain harsh detergents that strip away natural oils from your scalp and hair strands leaving them dry and damaged.

    Kumano fat horse oil shampoo has been specially formulated to give you clean, healthy-looking hair without stripping its natural moisture.

    The formula contains high-quality ingredients that help reduce dandruff while keeping your scalp free from any irritation. It gives you shiny hair that is beautiful and manageable.

    It is silicone-free and suitable for all hair types.


    • Specially formulated to give you clean, healthy-looking hair
    • Contains high-quality ingredients
    • Say no to tangles with this natural shampoo
    • Tsubaki oil and seaweed extract help promote healthy hair growth


    • Not for sensitive skin

    10. & Honey Deep Moist Shampoo

    Made With 3 Types Of Honey

    It’s hard to find a shampoo that makes your hair look great AND feel good. 

    Most shampoos strip away natural oils, leaving you with dry and damaged hair. But the right kind of shampoo can also make your hair look more voluminous and shiny.

    & Honey Deep Moist Shampoo is the only salon-quality organic honey shampoo in Japan that combines 3 types of honey from New Zealand, Hungary, and Japan for maximum moisture retention while giving you healthier-looking locks; all without stripping away any essential oils!

    The mild formula is safe for daily use on all hair types including color-treated or permed/straightened strands. Your friends will think you’ve just gotten a professional treatment when they see how shiny your tresses are after using this moisturizing miracle shampoo!

    It does not contain synthetic dyes, sulfate, propylene glycol, mineral oil, paraben, additives, or silicon.


    • Protects hair and scalp from sun damage with natural UV filters
    • Leaves your locks feeling weightless and hydrated (up to 2x more)
    • Enhances hair color for an impeccable salon-like look at home
    • Free from harsh detergents, synthetic fragrances, gluten, and animal by-products


    • Some people don’t like its smell

    11. TAMANOHADA Shampoo

    Plant-Based Ingredients

    The TAMANOHADA Shampoo can be used daily and is a light, nourishing shampoo. This shampoo is ideal for dry or damaged hair thanks to its rich moisture formula, which helps nourish and moisturize the hair’s layers.

    This shampoo increases your hair volume. It has a pleasant and natural scent that lasts for the whole day. This shampoo is suitable for all hair types. It will give you shiny, healthy hair by nourishing your hair.


    • High moisture formula provides deep moisturization
    • Provides volume to your hair
    • Suitable for all hair types
    • Plant-based cleaning ingredients 
    • light formula ideal for daily use


    • Some people don’t like its smell

    12. Pola Form Shampoo

    For Sensitive Skin

    The Pola Form Shampoo is a relatively new brand in the Hair Care market. It keeps your hair healthy, moisturized, and nourished without causing hair to get tangled. The shampoo also restores your hair’s normal shine and smoothness so that you can show it off all day.

    It is lightweight and foamy, making it easy to rinse. The shampoo is mildly scented that would last for a while. It’s also great for sensitive and delicate skin.


    • Keeps hair healthy and moisturized
    • Restores shine and smoothness of hair
    • For sensitive skin
    • Doesn’t cause tangled hair


    • Not ideal for dry hair

    Important Factors To Consider Before Buying A Japanese shampoo

    You’re mistaken if you think shampoo shopping is easy.

    For those who don’t know what they want, the hair care aisle can seem intimidating. Here are some things you should consider when choosing Japanese shampoo.

    Hair Type

    It is important to understand the needs of your hair and scalp before buying a shampoo. While shampoos are designed to remove oil and dirt from hair and scalp, there are some shampoos that have additional benefits.

    If you have oily hair, you may need a shampoo that removes impurities and oil from your hair. You might also consider a shampoo that will preserve your hair colors and strengthen the weaker areas of your hair shaft.

    Make sure you have read the entire document.

    Labels are important as most bottles will indicate which hair type they are intended for.


    Japanese shampoos are known for having the best fragrance on the market. Most Japanese shampoos have a long-lasting scent that almost makes you feel like you’re wearing perfume. Although the scent is mild, it makes a strong statement and can linger for hours after you wash your hair.

    You should choose the right scent when buying Japanese shampoo. Japanese shampoos come in a variety of scents, from fruity to cool and minty to floral scents. There are some strong, powerful scents that you might find, but it is very rare to experience something unpleasant.


    The ingredients are the most important factor to consider when purchasing shampoo.

    Different hair types mean that key ingredients requirements may vary between people. Make sure your shampoo contains natural ingredients that won’t damage your hair.

    Make sure your shampoo does not irritate the scalp or cause allergic reactions.

    Avoid Sulfates

    No matter what hair type you have, a shampoo that is sulfate-free will make your hair look great.

    This ingredient is used to make shampoos creamy and rich. Too much of any ingredient can be harmful and experts warn that too many foaming agents, such as sulfates, can cause hair to fall out.

    We recommend that you stay clear of shampoos containing sulfates if you don’t want to suffer from bad hair days.

    Lather and Weight

    Have you ever used a shampoo that doesn’t lather enough or too much?

    Lather power is important for some people to get a squeaky-clean feeling without leaving any dirt behind. Some people worry that too much shampoo can leave residue on the scalp, which can cause hair loss.

    Cleansing can be affected by the product’s weight and lather. These factors, just like the fragrance, will depend on your hair type and personal preferences.


    The price is an important factor when buying any item. It all depends on how much money you are willing to spend. There are many shampoos that can be used to suit every budget and still work well. You can be sure to find the right shampoo for you if you do some research.


    Shampoos In Japan Are Different Than Western?

    The Asian and Western brands have a defined and pre-determined target marketing for different hair types and problems for their products.

    Asian hair is precipitous having a narrower interval. Western hair has thinner and longer cuticles. Japanese shampoos focus mainly on natural ingredients. Western products concentrate more on heavy and milky recipes.

    Which is a good shampoo for Asian hair?

    Asia’s hair requires a product able to remove unwanted impurities. Organic ingredients from such natural sources as tea tree oil or rosemary oils would work well to wash Asian hair. Shiseido Super Mild Hair Care Shampoo + Conditioner is a good option to go with.

    Is Japanese Shampoo Good For Damaged Hair?

    Yes. Japanese shampoo is good for the damaged hair. It will be good for strengthening your hair.

    There are two kinds of shampoos that work well on damaged hair: sulfate-free, and silicone-free, most Japanese shampoos do not contain silicone or sulfate as they are made with natural ingredients.

    Does Japanese Shampoo Help In Hair Growth?

    For getting hair growth we need to stop hair fall first and most Japanese shampoos will help you to do that.

    Hair growth comes with the natural process of the human body anyway and it takes time as well. But we need some extra care for growing hairs soon.

    Japanese Shampoo will help you in this case and yes Japanese shampoos are best for growing hairs fast. If you want to grow your hair then I recommend using a shampoo that contains Vitamin C, they work very well for increasing hair growth.


    Japanese shampoos have become a lifestyle, and people are buying them with high expectations. No matter what kind of hair problems you have, whether it’s dry, dull, lifeless, oily, or full of dandruff–the Japanese shampoos have something for you that will not let you down.

    Emma Smith

    Emma Smith

    I am Emma Smith a freelance beauty and wellness writer. I graduated from New York University, where I studied English Literature and Creative Writing. After working in the beauty industry for several years, I decided to pursue my passion for writing about things related to beauty and health - from skincare tips to makeup tutorials to interviews with leading experts on the field. I have also done dermatology course 'Dermatology: Trip to skin' from Novosibirsk State University (NSU).

    I love staying healthy by doing working out and yoga. I am mother of a beautiful baby girl, I spend most of my time caring for her while still managing work obligations.
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